UK: 22 February 2024 – First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.

As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.

The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.

The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences. 

Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches. 

This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.

Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”

Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”

London, England: 05 October 2023 – Reflex Gaming has become the latest developer to get serious about game promotion after joining First Look Games, the powerful and sophisticated platform that directly connects studios and affiliates.

As a fully paid-up member of First Look Games, Reflex Gaming gains access to a brandable library where it can upload information and assets for each of its titles which can then be accessed by a network of approved affiliates.

Reflex Gaming can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Reflex Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to create content ahead of time, building hype around the title before it hits the market. This is something Reflex Gaming will do with its latest game, 8 Balls of Fire.

8 Balls of Fire takes players to the South Pacific and to the tiny island of Pyro Tiki where they can discover a closely held secret – a volcano that can deliver massive wins. The game is set across six reels and three rows with 20 paylines active and comes packed with features such as Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus and more.

Elliott Resnick of First Look Games, said: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.

“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.

“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”

Mat Ingram, CPO at Reflex Gaming added: “We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.

“As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience.”

London, England: 12 September 2023 – RAW iGaming, the innovative online casino content provider, has launched a sophisticated client area powered by First Look Games. This initiative will supply operators with the necessary information to seamlessly integrate its games into their lobbies.

This builds on the established partnership between First Look Games and RAW iGaming, as the studio has already been collaborating with First Look Games to supply creative packs and game sheets for the iGaming affiliate community.

The White Label Client Area provided by First Look Games offers a fully brandable and adaptable interface, aligning perfectly with RAW iGaming’s distinctive brand ethos and character.

The client area is intuitively designed, allowing casino managers to swiftly navigate through the studio’s entire portfolio, pinpointing game sheets, images, and certifications with ease.

Demo links are available for each of the provider’s games, allowing for a thorough evaluation of the gameplay. These demo versions incorporate age verification, enabling operators to offer them to players as needed.

The First Look Games White Label Client Area boasts robust storage capabilities, proven through rigorous testing to effortlessly handle vast numbers of folders, extensive volumes of active files, and large individual file sizes — more than sufficient for even the largest of studios.

In today’s digital landscape, security is paramount for studios. To ensure the utmost protection, the First Look Games White Label Client Area employs both network-level (Level 3) and operating system-level (Level 7) firewalls. Additionally, a Web Application Firewall (WAF) is implemented at the web server level. These security measures not only defend against potential threats but also underscore the importance of safeguarding user data. Beyond these protective steps, the system allows only logged-in users to access hosted files. It also offers user segmentation capabilities, ensuring controlled access in line with the studio’s security preferences

Other features offer custom functionality, including single sign-on via Oauth/Open ID or third-party providers, further enhancing the user experience.

The First Look Games White Label Client Area is fully compatible with custom End User Licence Agreements on a per-game basis. This flexibility allows RAW iGaming to set up different EULA checks for specific games, such as branded slots.

Zsolt Vereb from First Look Games said: “We are delighted to offer RAW iGaming a refined white label solution, developed from our extensive experience in the field, ensuring end users experience a seamless journey when downloading creative packs. We are committed to our ongoing partnership and look forward to continuing our work with RAW iGaming.”

Kevin Corti, Head of Game Design at RAW iGaming, added: “First Look Games has been key to driving engagement with our games and we wanted to take this to the next level by launching a branded client area. This will allow us to work more efficiently and effectively with operators as we continue to integrate our titles with casino brands in markets across the world.”

London, UK: 10 August 2023 – Jelly, the exciting game development company, is now showcasing its growing portfolio of highly entertaining titles to operators and their casino managers via a sleek, stylish and fully-branded client area after joining forces with First Look Games.

Jelly is using First Look Games’ powerful White Label Client Area to provide operators with access to information and assets for its full portfolio of modern video slots, including titles such as CleoPatrick®, Blackbeard’s Booty Megaways and Midas Riches.

The client area is easy to access, with information and assets presented in a way that casino managers can quickly browse the developer’s entire portfolio and find the game information, marketing kits and certifications they are looking for. They can also access demo links so they can take each title for a spin.

Elliott Resnick at First Look Games said: “It’s great to have Jelly up and running with the First Look Games Client Area and for it to be able to showcase its games to operators and casino managers.

“A properly set-up client area shows that the game developer is professional and that it has the right things in place to make it as easy as possible for operators to integrate their titles and access the information they need.

“Jelly is already making waves in the industry and with the launch of its First Look Games-powered Client Area, will continue to go from strength to strength.”

Victoria Newbolt, Marketing Lead at Jelly, added: “This is an important partnership for Jelly; it means we can provide operators with a one-stop space to get their hands on Jelly’s game marketing kits to help integrate our titles into their lobbies and market them to players.

Fast-growing studio to promote its slots to more than 20 million players globally via innovative affiliate marketing platform

Gaming Corps, the up-and-coming Swedish developer, has joined First Look Games as it begins to ramp up activity around the promotion of its slots.

The developer has taken the market by storm with its next-generation casino content and will now use First Look Games to drive greater awareness of the studio and its titles among players, affiliates and operators.

The deal with First Look Games will see Gaming Corps launch its own dedicated slot library where it can share information and assets with a network of more than 900 approved affiliates and publishers around the world.

Gaming Corps can upload game sheets, logos, images, videos and even demo games for each of its titles to its branded library. These assets can then be downloaded individually or in bulk.

Affiliates can use this information to create content such as game previews and reviews for each of the studio’s slots, which is then published to a combined global audience of more than 20 million casino players.

First Look Games gives studios total control over the information that is published about their games. Information and assets are managed via a Studio Management Centre where they can do things like highlight operator exclusivity agreements and even add/remove jurisdictions for each game.

Gaming Corps can decide what information is shared with affiliates and when that information is made available to them. Compliance is also taken care of with a suite of tools that includes automatic monitoring of content to ensure that it is accurate and responsible.

Elliott Resnick, MD at First Look Games, said: “We are delighted to welcome Gaming Corps to First Look Games. The studio really has been making strides with its thrilling slots and arcade content. Now is absolutely the time for it to market its games to players and affiliates via our vast network of approved publishers.

“First Look Games is the only platform that directly connects studios with affiliates for the purpose of game promotion, and in a way that ensures compliant, responsible marketing at all times. Gaming Corps can now leverage this and drive awareness of its games to the next level.”

Alex Lorimer, COO at Gaming Corps, added: “We have been heavily focused on game development, but now is the time we look to do more to drive awareness of Gaming Corps and our content. With First Look Games, we can maximise the affiliate opportunity with the platform doing much of the heavy lifting.

“This is an important partnership for us, and one that will help to push us forwards and towards becoming a tier one developer.”

Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers

The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.

Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.

The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.

As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.

Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.

First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.

Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.

Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience. “Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”

Up-and-coming Swedish slot developer responsible for in-demand streamer-focussed content to showcase its titles to operators via personalised client area

London: 10th January 2023 – Popiplay, the rising star Swedish iGaming studio, can now showcase its full suite of slots to existing and potential operator partners after joining forces with First Look Games to use its powerful While Label Client Area solution.

The First Look Games White Label Client Area is based on the powerful FLG Platform but has been further developed to support operator access and asset delivery.

Popiplay will be able to use its personalised client area to host game sheets, images, videos, demo games and other large assets. The First Look Games White Label Client Area has been tested with up to 30TB of allocated space and 800,000 active files and with individual file sizes up to 10TB.

The platform is super secure, sitting behind Cloud Flare’s cutting-edge cybersecurity defences. What’s more, only logged-in users can access and download hosted files with segmentation on users as the studio wishes.

Popiplay will be able to customise its client area, allowing it to leverage its brand identity when showcasing its games to operators. This will help the studio to stand out from its rivals while making its mark on the industry.

Popiplay is already making a name for itself by taking a modern design approach to its games, which are streamer-focussed and high-roller friendly. Each title incorporates features such as free spins, cascading reels, bonus buy and chance x2 and chance x3 options.

Tom Galanis, Co-Founder of First Look Games, said: “This is a great deal for First Look Games and for Popiplay, with the studio able to showcase its incredible suite of cutting-edge slots to existing and potential operator partners.

“A Client Area is a vital promotional tool for studios, but they take significant resources and capacity to build, something that most studios, and especially smaller, start-up developers, simply do not have.

“Our ready-to-roll-out White Label Client area is the perfect solution, allowing studios such as Popiplay to showcase their slots easily and cost-effectively. Of course, they also have the option to automatically sync with the First Look Games platform, unlocking even more benefits.”

Nikola Teofilovic, Co-Founder and Chairman of the Board at Popiplay, added: “One of the greatest challenges we face as a rising star studio is getting our games in front of operators and being able to show them the highly engaging and entertaining experience they provide. “Our First Look Games-powered Client Area allows us to do just that without having to dedicate time, resources and capacity to building it from scratch. This is a very important partnership for us, and one that we believe will allow us to secure additional operator integrations at scale and at pace.”

Studio to take game promotion to the next level by gaining access to 800+ approved publishers with a combined audience of 20 million players

London: 5th January 2023 – First Look Games has added yet another big-name studio to its growing roster of partners after putting pen to paper on a deal with RAW iGaming, the studio that positions itself as the pink shark in the sea of sameness.

RAW iGaming is one of the hottest providers in the market right now, gaining notoriety for its innovative and patent-pending Super Slice engine which uses wheels instead of reels.

The provider will use First Look Games for the purpose of game promotion, using its network of 800+ approved affiliates to increase exposure for its slots among operators and players in highly competitive online casino markets across Europe and beyond.

As a First Look Games partner, RAW iGaming can share information about each of its standout slot titles including logos, images and videos of them being played. These assets are hosted in a dedicated library where affiliates can download information for individual games or in bulk.

RAW iGaming can manage all information and assets via the First Look Games Studio Management Centre where it can also highlight any exclusivity agreements and even add or remove jurisdictions for each title.

First Look Games understands that studios want to control the information released about their games, and that’s why the platform allows developers to choose what information is shared with publishers and when that information is made available to them.

They can also access a suite of compliance tools to ensure that all reviews and content created and published by affiliates is accurate and responsible.

Tom Galanis, Co-Founder of First Look Games, said: “RAW iGaming has made a big splash in the market but by using the First Look Games platform the studio can leverage the power of affiliate marketing to drive awareness among more players and operators than ever before.

“Our approved publishers have a combined player audience in excess of 20 million people, and we allow studios such as RAW iGaming to engage with this huge community of players easily and with confidence that any information published about their slots is accurate and responsible.”

Tom Wood, CEO at RAW iGaming, added: “We have positioned RAW as a pink shark, something completely new in an endless sea of similar games launched every month. This partnership with First Look Games allows us to leverage the reach of affiliates to better promote our games and introduce our new patent-pending, innovative mechanics.

“RAW really is changing the game, and we look forward to making more players and operators aware of just how revolutionary our slots are.”

London, UK: 4^th August 2022 – First Look Games, the platform that facilitates the distribution of game information from studios to affiliates for the purpose of game promotion, has added Gaming Realms to its list of prestigious developer partners.

Gaming Realms needs no introduction. It is one of the leading providers of real money games and the proud owner of the unique Slingo IP. Their innovative mobile focused content encompasses in-game player defined choice and strategy to augment a fun & engaging player experience; with top titles including Slingo Lucky Larry’s Lobstermania, Slingo Xxxtreme, and Red Hot Slingo.

The studio will now be able to leverage the power of affiliates for game promotion. By joining First Look Games, it gains access to more than 800 approved publishers with their combined global audience of 20+ million players.

As an FLG partner, Gaming Realms can share information about each of its titles including logos, images and videos of games being played. These are uploaded to the First Look Games library where they can be downloaded individually or in bulk and used for content creation.

The studio can also access a range of cutting-edge tools and features that were recently rolled out as part of the First Look Games 2.2 update. This includes more options to manage their games and assets via a brand-new Studio Management Centre.

Key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game.

Other highlights of First Look Games 2.2 include a cutting-edge and free API feature that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games. All this is handled via an intuitive UI and backed by extensive data reports post-launch.

Tom Galanis, Managing Director at First Look Games, said: “Gaming Realms is a studio powerhouse and by becoming an FLG partner it can now use the unrivalled reach of affiliate marketing to drive even more awareness of its games among players and operators.

“With FLG, the power is in the studio’s hands to share the information they want, when they want to share it, and this enables developers to maximise the opportunity presented by working with publishers for game promotion.

“We have more than 800 approved affiliates ready and waiting for information and assets for Gaming Realms’ latest slot launches so they can push their games to millions of players around the world from the get-go.”

Gareth Scott, Commercial Director at Gaming Realms, added: “We have long understood the value of affiliates when it comes to promoting our games but in First Look Games, we have a platform that does much of the heavy lifting for affiliate outreach while also ensuring the accuracy of the content publishers create.

“This is a great partnership for us and one that will allow us to make more players aware of the fun and thrilling experience our games have been designed to deliver from the first spin to the last.”

11^th July, 2022, Grand Baie, Mauritius – Challenger games studio HITSqwad has partnered with leading affiliate platform First Look Games as it prepares to unleash its debut Jackpot Theme, FIRST STRIKE.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates and over 20 million casino players around the world. It gives publishers in the affiliate space access to game information, assets and content on the latest slots before anyone else. By connecting game developers directly with the publishers who promote their content to players, it increases the volume, quality and compliance of game marketing.

Formed by a team of industry veterans, HITSqwad’s vision is to become a Market Leader in the supply of both Jackpot Technology & Jackpot Games to the Online Gaming market.

The studio’s eagerly awaited debut jackpot games include the military themed BRAVO MISSION, and the Viking inspired RAGNAR, both of which are packed with action in the form of freespins, win multipliers and tiered bonus and jackpot features.

It’s the first of several completed HITSqwad games that will be released to the market via the Playzido Network in the coming months.

Interested affiliates can sign up, free of charge, at firstlookgames.com to learn more.

Charl Geyser, CEO of HITSqwad said: “We’re delighted to partner with First Look Games. HITSqwad is committed to working with the highest-quality partners to enable the entire industry and players to get the best from our exciting product range. The initial two games are locked, loaded and ready for action, and there are many more in the pipeline. Registered affiliates can see them first at First Look Games!”  

Tom Galanis, Managing Director at First Look Games said: “HITSqwad are a really exciting new games studio and we’re thrilled they’ve chosen First Look Games. We think they’re going to make a real splash in the market, and we want to help them do that by delivering maximum exposure for their games.”