Step into a sizzling kitchen of excitement with Yummy Dumplings: Hold The Spin, the latest 3×5 slot from Gamzix. Inspired by the rich tastes and traditions of Japanese culture, this vibrant game is bursting with savory features, spicy visuals, unique sound design, and a piping-hot max win of up to 10,000x your bet.

The bonus game’s Hold and Win mechanic locks winning symbols in place, stacking payouts with every new win. It’s a spooky thrill packed with rewarding surprises!

Fill the reels with golden coins to unlock bonus action! Mystery Coins lock in place, revealing jackpot rewards or big coin values. Trigger the Bonus Game and watch the Walking Multiplier boost your wins as it moves across the grid. Catch the Collect Symbol to instantly grab every coin in sight, or hit the Heap of Coins for a surprise feature drop that kicks the excitement up a notch. Want in on the bonus right now? Use the Buy Bonus to dive straight into the action.

With sleek animations, authentic sound, and win potential up to 2,000x your bet, Only Coins turns every spin into a high-stakes moment. Let the coins fall—and see how far they’ll take you!

Crystal Towers is a groundbreaking gaming experience with stunning 3D visuals that pull you into full immersion like never before. Watch as winning clusters connect seamlessly across multiple sides of the Tower, unlocking thrilling chain reactions and endless possibilities. Starting with a 5-row Tower of 80 dazzling symbols, the excitement skyrockets during Free Spins as the Tower grows to 10 rows with 160 symbols, offering wins of epic proportion. Unleash the power of Wilds with Multiplier Wilds to boost your wins to dazzling heights. Trigger Wilds unlock 10 Free Spins for nonstop action with a 6-row Tower that grows as you progress.

The Tower persists throughout the round and is supercharged with up to 10 Wilds added to random positions on each spin. For those who can’t wait, use Bonus Buy to instantly unlock 10 Free Spins and dive straight into the cosmic action, where this cube takes you to outer space in your quest for massive rewards.

Get ready to turn, twist, and match in a dazzling new dimension with Crystal Towers!

This colourful and exciting sweet-themed game allows players to drop 1, 3, 5 or 10 balls per round, across 8 to 12 rows. The balls are launched from the top of the multi-row pyramid and bounce their way down towards the multipliers, which can also be configured across 3 risk levels; Low, Medium and High!

Plinko Drops marks the supplier’s inaugural non-traditional release for 2025, joining the EasySwipe suite of games and an expanding collection of diverse content within its portfolio. This includes an array of Mine games such as Pirate Mine and Goal Mine, complemented by the thrilling crash-style game Big Fish Bonanza.

ESA Gaming’s lightweight, mobile-first titles seamlessly integrate into operators’ sportsbooks or gaming sites, delivering swift performance and unrivalled cross-selling opportunities.

The launch serves as the catalyst for the supplier’s content roadmap for the year, featuring a mix of non-traditional content and a lineup of slots. This strategic move reflects the supplier’s commitment to expanding the depth and diversity of its portfolio.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “This release not only reinforces our commitment to providing our partners with the best non-traditional content but also sets the stage for what is set to be a promising content roadmap in 2025.

“Plinko Drops, with its lively sweet theme and rapid gameplay, demonstrates our commitment to continuing to serve original content in the iGaming industry.”

This 6×6 slot, with ESA Gaming’s unique Sticky Clusters mechanic, takes the player to the Wild West, but this time it’s filled with extra terrestrials.

In this innovative slot game players gather multipliers, can enter “Special Mode” with removed symbols and access 3 types of Free Spins, depending on the number of scatter symbols. Available in 94% and 96% RTP versions the game offers a max win of 5000x.

Bounty Invaders joins the roster of ESA Gaming innovative slot titles, including Chicken Bonanza, another Sticky Clusters game, in a year that will also see the provider ramp up game production and move to launch a whole package of Hold & Win games in the coming months.

Thomas Smallwood, CCO at ESA Gaming, said: “We are very excited to introduce our second Sticky Clusters game and again to launch a genuinely different slot, with such an attractive look”

“With its immersive cowboys and aliens theme, and captivating features, as well the chance to win big, we are confident that it will be a hit with casual and experienced players alike.”

The selection of new titles launched includes Hollywood Casino at Greektown branded blackjack tables in Michigan, as well as a new live-dealer version of LUCKY CAT BACCARAT, a popular original title from Penn Game Studios (PGS), PENN’s in-house game studio. PENN has also added popular Light & Wonder casino titles to Hollywood Casino in Michigan and theScore Bet Sportsbook & Casino in Ontario, Canada.

Light & Wonder Live games are ultra-localized, highly customizable and packed with exclusive features developed for players. These include SHUFFLE MASTER Side Bets, the SHUFFLESTARTM Continuous Shuffler, PayMeNow and more.

Dana Jackel, VP Commercial & Managing Director, U.S. iGaming at Light & Wonder, said: “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will make for a highly relevant and extraordinarily fun gaming experience in North America. We believe PENN Entertainment’s players will love our feature-packed live dealer casino portfolio, and we look forward to enjoying mutual success in Michigan and beyond.”

Jason Birney, Vice President of Operations, PENN Interactive, said: “We are pleased to partner with Light & Wonder to launch these bespoke gaming options for our customers in Michigan. The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”

Light & Wonder’s online ecosystem delivers more than 4,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.

In an exclusive interview, Aleksandra Arsic, Marketing Director at Poppy Play, shared insights into the company’s journey and how this collaboration has become a cornerstone of their growth strategy.

A Fresh Approach to Game Development

Poppy Play burst onto the scene with a clear mission: to create outstanding and interesting games that provide players with a unique gaming experience. “Our Founders had in mind creating something interesting and unique for the players,” Arsic explained. This focus on innovation has allowed the company to rapidly build an impressive portfolio of 37 games in just two years.

Expanding Horizons in Global Markets

While Poppy Play has already made inroads into North America, Latin America, Eastern and Central Europe, and Asia, Arsic revealed ambitious plans for further expansion. “Our focus is to expand more on the Asian market as well as CIS countries, Australia, and Turkey,” she stated. However, she acknowledged the challenges that come with entering new markets, particularly in navigating diverse regulations.

2024: A Year of Exciting Releases

The future looks bright for Poppy Play, with Arsic hinting at exciting developments for the remainder of 2024. Building on the success of releases like “Detective Donut,” the company plans to introduce more games featuring new mechanics and original themes. Arsic emphasized their commitment to quality, stating, “We’re always focusing on creating quality visuals and we want to keep making captivating graphics that will get players’ attention and keep them coming back for more.”

The Critical Role of First Look Games

For a newcomer in the iGaming industry, visibility is crucial. This is where Poppy Play’s partnership with First Look Games has proven invaluable. Arsic explained, “Being a relatively new provider in this industry, it’s quite challenging, and you’re always looking for brand exposure. Therefore, you need strong affiliate partnerships.”

First Look Games has been instrumental in helping Poppy Play distribute content and assets to affiliates and clients. This collaboration has significantly boosted the company’s brand visibility within the industry. As Arsic put it, “Having First Look Games as a partner that will keep bringing our latest and best releases from the roadmap is very important for us.”

Looking Ahead: A Partnership for Success

As Poppy Play continues to grow and evolve, its partnership with First Look Games remains a key component of its strategy. The collaboration not only helps the company showcase its products but also plays a crucial role in spreading awareness about Poppy Play’s innovative approach to game development.

Imagine a future where players eagerly anticipate each new release from Poppy Play, their curiosity piqued by the enticing previews shared through First Look Games. This partnership could be the catalyst that propels Poppy Play from an exciting newcomer to a household name in the iGaming industry.

What new frontiers will Poppy Play explore next? How will their commitment to unique gaming experiences shape the future of online gaming? As the company continues to leverage its partnership with First Look Games, the iGaming world watches with anticipation, eager to see what this innovative provider will bring to the table next.

If you’re an up-and-coming game provider looking to make your mark in the competitive iGaming landscape, why not follow in Poppy Play’s footsteps and explore how First Look Games can catapult your brand visibility and growth?